Senior Citizens and Relocation

Increasingly, senior citizens are relocating. "Really?" I hear you saying, but Japanese seniors are really active and they travel quite extensively. There are those that just do the regular 5 night 6 day travel package, but what is an increasingly growing market is Japanese going overseas to "live" or at least to "stay in one location" for 2 weeks or more.

In Japan this kind of travel is known as "Long Stay". ie. Not the short stay of a regular travel package, but a "longer stay". Recently, I have actually heard this referred to as "Medium Stay" or "Mid Stay", as a good part of the market are not really "living" overseas for any extraodinary period, but simply for 2-6 weeks.

Our organization, not wishing to miss the boat has set up www.LongStayer.com and "Club H&R", as we are interested in the senior citizen market and how we can assist retirees and their famalies with their wish to spend some extended time overseas. Our initial services concentrate on fun language classes, and providing Japanese senior citizens with a variety of opportunities to interact with foreigners in Japan. We feel that many senior citizens needs some preparation / help with achieving their wish to "Long Stay" to other countries, and we also feel they need a space to share their experiences when they return. Watch our space!!

I read with interest an article in the Nikkei Newspaper last week that shared the following data on Japanese travellers in 2010;
- Of male travellers of all ages leaving Japan, the number of travellers in 2010 dropped by 10% compared to 2009.
- Of female travellers of all ages leaving Japan, the number of travellers in 2010 increased by 5% compared to 2009.
- Of men in their early 60s travelling overseas, the numbers grew by 3% compared to 2009
- Of women in their early 60s travelling overseas, the numbers grew by 15% compared to 2009

This just shows that senior citizen travel is outgrowing the average amount of travel of the rest of the population.

The same Nikkei article refers to 3 ways that senior citizens spend their days;

"W Days"- Are days that seniors spend their time around home. "W" stands for "walking"; quite often a stroll with their partners or their dogs.

"T Days"- Are days that seniors have "tea" with their friends and chat. There is good business here for coffee shops and cafes.

"C Days"- Are the days seniors venture the most. "C" stands for "culture". These are the days when seniors attend their favorite activities, go to movies, learn a language, teach a skill from their child hood, etc.

What is important here is that on these 3 types of days, the senior citizens are not about "buying stuff", but instead they are about purchasing experiences and enjoying the passing of time. This is something to keep in mind if you are interested in this market!!!

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