Marketing Relocation Services

I am a big fan of Seth Godin. He makes sense of the new norm we are in, and speaks simply in terms we all understand.

We need to learn his lessons in the Relocation Industry.

8 Marketing Lessons From Seth Godin

1. Spamming People Doesn’t Work Like it Used To – People who spam others have determined that it doesn’t pay for itself like it used to. If you look at companies that are growing (e.g. Zappos), they don’t do a lot of advertising. They do just a little bit of advertising to keep their investors happy, but have realized that personalized messages will always do better than spam.

2. People Like Doing What Other People Are Doing – We like to be like each other. People strive to fit in and find their own groups, so marketers who facilitate this will win.

3. Ideas That Spread Win, and Free Ideas Spread Best – Godin explained that he made more money by giving away his book, Idea Virus, than he made on his previous New York Times best-seller. Free ideas create demand, and demand can always be monetized.

4. Remarks Make Something Remarkable – When people comment on something, then it is remarkable. The old model, which focuses on companies making average products for average people, is not remarkable. Companies that aren’t remarkable can’t grow quickly. By making products worth talking about, then companies can become remarkable.

5. What We Make and How We Make It Has Changed – In today’s economy, people are buying experiences and conversations. Godin provided the example of LittleMissMatched, a company that sells unmatched socks that provide a point of interest and conversation for young girls.

6. You Have the Opportunity to Lead a Tribe – Tribes exist today, and they’re looking for leaders. You don’t have to have charisma to be a leader. Leading gives leaders charisma. The internet is the ultimate extension of communication to help organize tribes. Don’t waste time trying to convert non-fans; instead, work to strengthen existing tribes.

7. Lots of Alternatives Exist – Choices are now rampant, so people or companies that are perceived as the best or the leaders are more successful. People have been trained to be good at a lot of things, but not to be the best at one niche skill. Difficult opportunities are the ones worth doing.

8. Don’t Be Afraid to Be Indispensible – Lots of opportunities exist to be a linchpin, but most people and companies are scared of being great and indispensible because it’s hard and scary. By overcoming this fear, marketers can become critical to business success.

I am looking for ways to use these in our organization, seriously.